What is 10dlc?

10DLC: A Comprehensive Overview

10DLC (10-Digit Long Code) refers to a system used in the United States for sending Application-to-Person (A2P) SMS and MMS messages using standard 10-digit phone numbers. It's essentially a way to bring more structure and accountability to business texting, ensuring better deliverability and reducing spam.

Here's a breakdown of key aspects:

• What is it? 10DLC allows businesses to send high-volume text messages to US consumers using local phone numbers, providing a more reliable alternative to short codes and toll-free numbers for certain use cases. Learn more about the concept: What is 10DLC?

• The Need for 10DLC: Mobile carriers, particularly AT&T, Verizon, and T-Mobile, implemented 10DLC to combat spam and unwanted messages while ensuring legitimate businesses can effectively communicate with their customers.

• Campaign Registry: The Campaign Registry is a centralized hub used by mobile network operators (MNOs) for registering A2P 10DLC messaging campaigns. This registry helps carriers manage and monitor traffic, ensuring compliance and improving deliverability.

• Registration Process: Businesses must register their brands and messaging campaigns with the Campaign Registry through their messaging providers. This registration process involves providing information about the company, the types of messages being sent, and the intended recipients.

• Brand Registration: This confirms the identity of the business sending messages. Key information includes legal company name, address, tax ID (EIN), and website URL. Details on Brand Registration.

• Campaign Registration: This describes the specific use case for the messages. Examples include marketing, customer service, appointment reminders, and two-factor authentication. Learn more about the Campaign Registration process.

• Use Cases: Specific categories that define the purpose of your messaging campaign. Examples include marketing, customer care, and account notifications.

• A2P (Application-to-Person) Messaging: Refers to text messages sent from a software application to an individual, as opposed to P2P (Person-to-Person) messaging between individuals. Understand A2P Messaging better.

• Benefits of 10DLC: Improved deliverability rates, lower filtering risks, increased throughput (messages sent per second), and local presence.

• Consequences of Non-Compliance: Unregistered traffic may be heavily filtered or blocked by mobile carriers. It's crucial to follow the registration process to ensure message deliverability.

• Ongoing Compliance: Businesses must adhere to the terms of service of the Campaign Registry and mobile carriers, including restrictions on sending unsolicited messages and collecting consent from recipients.

In short, 10DLC is a crucial aspect of business texting in the US, ensuring responsible and effective communication while protecting consumers from spam.