What is acnielsen?

AC Nielsen is a global market research and data analytics company headquartered in Chicago, Illinois, USA. It was founded in 1923 by Arthur C. Nielsen Sr. AC Nielsen provides market data, analytics, and insights to help businesses make informed decisions and strategic planning. It is well-known for its measurement of television and radio audiences in the United States and other countries, and its tracking of consumer purchasing behavior.

AC Nielsen operates in more than 100 countries and has a presence in many industries, including FMCG, retail, healthcare, and telecommunications. Its products and services include retail and consumer panels, media measurement, price and promotion tracking, marketing effectiveness, and custom research.

The company has been owned by several private equity firms, including The Blackstone Group, and most recently by Advent International Corporation. In 2021, AC Nielsen announced that it plans to go public again, after being taken private by Advent International in 2018.