AdRoll is a digital marketing platform that specializes in retargeting and online advertising. It was founded in 2007, with its headquarters in San Francisco, California.
The platform allows businesses to run personalized and targeted ad campaigns across various channels, including social media platforms and display networks. AdRoll helps businesses reach potential customers who have shown interest in their products or visited their website.
Key features of AdRoll include:
Retargeting: AdRoll helps businesses show ads to users who have previously visited their website, reminding them of the products they viewed or abandoned in the shopping cart. This helps to increase brand visibility and conversions.
Dynamic Ads: AdRoll offers dynamic ad creation based on user behavior and browsing history. Business owners can create personalized ad campaigns that display tailored content to specific segments of their target audience.
Prospecting: AdRoll also enables businesses to reach new customers through prospecting campaigns. It uses machine learning algorithms to identify potential customers who share similar interests and behaviors with the existing customer base.
Cross-channel campaigns: AdRoll allows businesses to easily run their ad campaigns across multiple channels, including Facebook, Instagram, Google AdWords, Twitter, and more. This helps to reach audiences on various platforms and maximize advertising reach.
Performance Analytics: AdRoll provides detailed analytics and reporting on the performance of ad campaigns, allowing businesses to track key metrics such as conversions, click-through rates, and return on investment. These insights help businesses optimize their campaigns and achieve better results.
AdRoll has served a wide range of industries and businesses of all sizes, from startups to large enterprises. It has developed partnerships with major advertising platforms and networks to enhance its reach and effectiveness.
Overall, AdRoll offers a comprehensive suite of tools and services to help businesses optimize their digital marketing efforts and effectively target their desired audience.
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