What is amarula?

Amarula is a popular cream liqueur made from the Marula fruit, which is native to the regions of Southern Africa. The liqueur has a smooth and creamy consistency with a rich, sweet, and fruity flavor profile. It is often enjoyed on the rocks or used as a key ingredient in cocktails.

Amarula has a unique and interesting origin story – legend has it that elephants are naturally attracted to the Marula fruit and will eagerly consume it when it falls from the trees. As a result, locals have started to believe that the fruit has intoxicating properties, which inspired the creation of the Amarula liqueur.

The brand was officially launched in 1989 and has since gained popularity around the world. In addition to the original Amarula cream liqueur, the brand also offers a variety of flavored versions, such as Amarula Vanilla Spice and Amarula Gold.

Overall, Amarula is known for its smooth and indulgent taste, making it a popular choice for those looking to enjoy a unique and flavorful liqueur.