What is apropo?

Apropo is a commercial web-based messaging platform for customer service, sales, and marketing. It allows businesses to communicate with customers through various channels, such as chat, email, and social media. Apropo offers features such as chatbots, automated responses, and integration with other business tools. It also provides analytics and reporting tools for businesses to track customer interactions and improve their communication strategies. Apropo is used by companies of all sizes, including Microsoft, Verizon, and Hootsuite.