What is baf?

BAF (Below the Fold) is a term commonly used in the advertising industry to refer to content that is located below the visible area of a webpage and requires the user to scroll down to see it. This term is often used in the context of digital display advertising, where advertisers pay for ad placements based on their visibility on the page.

Advertisers often focus on getting their ads placed above the fold, as they are more likely to be seen by users without needing to scroll. However, BAF placements can still be effective in reaching users, as they can still be seen once the user scrolls down the page.

BAF placements may be a more cost-effective advertising option compared to above the fold placements, as they are typically less expensive due to their lower visibility. Advertisers should consider both above the fold and BAF placements as part of their overall advertising strategy to reach a wider audience and maximize the effectiveness of their campaigns.