Bebo was a popular social networking website founded in 2005 by Michael and Xochi Birch. It gained significant traction, particularly in the UK, Ireland, Australia, and New Zealand, before facing decline and changes in ownership.
Core Features: Bebo allowed users to create personal profiles with photos, videos, and blog posts. Users could connect with friends, join groups, and leave comments on each other's profiles. A signature feature was the "Love Test," a personality quiz, as well as the ability to customize profiles with various themes and skins.
Decline and Sale: Despite its initial popularity, Bebo struggled to compete with the rising dominance of Facebook. In 2008, AOL acquired Bebo for a reported $850 million. However, AOL failed to revitalize the platform, and in 2010, they sold it to Criterion Capital Partners for a significantly lower price.
Later Years and Relaunches: Criterion Capital Partners attempted to relaunch Bebo multiple times, focusing on different niches such as gaming and messaging. In 2013, the original founders, Michael and Xochi Birch, repurchased Bebo for $1 million. They rebuilt the platform from scratch, launching a new version in 2015 centered around a "drawing" focus.
Current Status: As of 2023, the Bebo domain appears to be owned by Amazon and is no longer operating as a social network. The journey of Bebo highlights the volatile nature of the social media landscape and the challenges of maintaining relevance in a rapidly evolving market.
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