What is buldak?

Buldak is a brand of instant noodles produced by Samyang Food in South Korea since April 2012. Its primary selling point is its extreme spiciness, achieved through the use of the Scoville Scale. The name "Buldak" directly translates to "fire chicken" in Korean, aptly describing the intense heat.

The original Buldak Ramen, often referred to as the "Original Fire Chicken Ramen," gained immense popularity both domestically and internationally, particularly through social media challenges and Mukbang videos highlighting its spiciness.

Several variations of Buldak Ramen have been released over the years, each with a different flavor profile and Scoville Heat Unit (SHU) rating. These variations include:

• 2x Spicy Buldak Ramen: A significantly spicier version of the original.
• Carbonara Buldak Ramen: A creamy, cheesy take on the original flavor.
• Jjajang Buldak Ramen: Combines the spiciness of Buldak with the savory flavor of Jjajangmyeon (black bean noodles).
• Curry Buldak Ramen: A curry-flavored version of the popular spicy noodle.

Buldak's success can be attributed to its bold flavor profile, its appeal to spice enthusiasts, and its strong presence on social media, making it a global phenomenon in the world of Instant Noodles.