What is chooch?

Chooch is a Yiddish word that is often used affectionately to refer to someone foolish, silly, or naive. It can also be used to describe someone who is clueless or a bit of a klutz. The tone of the word is generally lighthearted and playful; it's not usually intended to be a harsh insult. Instead, it's often used in a teasing or endearing way, similar to calling someone a "goofball" or "silly goose." You may also see some use it as a term of endearment.

You might be interested in learning more about Yiddish terms of endearment and slang usage.