What is d2d?

D2D, or door-to-door, is a sales and marketing strategy where sales representatives or marketers visit potential customers at their home or place of business to sell products or services. This approach allows for direct, face-to-face interaction with customers, building trust and forming a personal connection that can lead to increased sales.

Door-to-door sales have been a common practice for many years, particularly in industries such as home security, pest control, and telecommunications. While the rise of online shopping and digital marketing has led to a decline in d2d sales, it can still be a valuable strategy for reaching certain demographics or selling high-ticket items that require a more personal touch.

D2D sales representatives typically receive training on sales techniques, product knowledge, and customer service skills to effectively engage with potential customers and overcome objections. It is important for d2d sales representatives to be knowledgeable, personable, and persistent in order to be successful in this role.