What is da?

DA stands for Domain Authority. It is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). DA scores range from 1 to 100, with higher scores indicating a greater ability to rank.

Key aspects of DA:

• Logarithmic Scale: The scale is logarithmic, meaning it's much harder to improve your score as it increases. Gaining points from 20 to 30 is easier than gaining points from 70 to 80.
• Multiple Factors: DA is calculated using dozens of factors, including linking root domains, total number of links, and MozRank and MozTrust.
• Predictive, Not Definitive: DA is a predictive metric, not a definitive measure of ranking. It offers an estimation of a website's ranking strength.
• Used for Comparison: It's best used for comparing your site to competitors or tracking your site's ranking strength over time. It's less reliable for judging your absolute ranking potential.
• Moz's Metric: Domain Authority is a Moz-specific metric. Google does not use Domain Authority in its ranking algorithm.
• Influencing Factors: Improving SEO, particularly building quality backlinks and improving your overall site structure, can positively influence your DA.
• Not an Exact Science: DA fluctuates based on the Moz index update and the DA scores of sites in the index. It's important to monitor your score over time, but not to worry about small daily changes.