What is darty?

Darty is a French retailer specializing in electronics, household appliances, and related services. Founded in 1957, it's a well-known brand in France and other European countries.

  • Products and Services: Darty offers a wide range of products, including televisions, audio equipment, computers, smartphones, washing machines, refrigerators, ovens, and small appliances. They also provide services such as installation, repair, and maintenance. Products%20and%20Services are core to their business.

  • Business Model: Darty is known for its focus on customer service and its "Contrat de Confiance" (Trust Contract), which emphasizes after-sales service, guarantees, and support. This Business%20Model differentiates them from some competitors.

  • Market Position: Darty is a major player in the French electronics and appliance retail market, competing with other large retailers like Fnac and Boulanger. Their Market%20Position is relatively strong in their primary markets.

  • Ownership: Darty is part of the Fnac Darty group, which was formed in 2016 when Fnac acquired Darty. Ownership by Fnac has changed the way Darty operates.