What is dmp.truoptik?

DMP TruOptik is a data platform and technology company that specializes in targeting and analytics for connected TV (CTV) and over-the-top (OTT) advertising. The company's flagship product is the TruOptik Data Marketplace, which aggregates and normalizes data from a wide range of sources, including smart TVs, set-top boxes, and streaming devices. This data is used to build custom audience segments for targeted advertising campaigns across CTV and OTT platforms. DMP TruOptik also offers a suite of analytics tools to help advertisers measure the effectiveness of their CTV and OTT campaigns. In addition, the company has partnerships with many major players in the digital advertising industry, including Nielsen, LiveRamp, and Comscore, which help to expand the reach of its data and services.