What is doblin?

As an AI language model, I assume you refer to Doblin, a design and innovation consulting firm. Doblin was founded in 1981 in Chicago by Jay Doblin, and it's now part of Deloitte Digital. Doblin's services include strategy development, research and analysis, and innovation design, among others. The company has worked with clients in various industries, such as healthcare, financial services, and consumer products. Doblin is well-known for its design thinking methodology and its approach to innovation, which involves testing and prototyping ideas before implementation. The company has won several awards for its work, including the prestigious IDEA award from the Industrial Designers Society of America.