What is doorstepping?

Doorstepping is a marketing strategy used to engage with potential customers or clients by knocking on their doors and directly speaking with them. It is commonly used by salespeople, political candidates, and charity organizations to raise awareness about their products, services, or cause.

The benefits of doorstepping can include personalized and direct communication with potential customers or supporters. Doorstepping can also provide feedback on customer opinions, preferences, and needs.

However, doorstepping can also be perceived as intrusive or aggressive by some people, leading to negative reactions or outcomes. It can also be difficult to target the right customers or find people willing to engage with advocates at their doorstep.

Overall, doorstepping can be an effective tactic for businesses, organizations, and political campaigns looking to connect with their target audience.