Gayeholud is a pre-wedding ritual celebrated in Bangladesh, India, and Pakistan. It is also known as haldi or ubtan. The primary purpose of the ceremony is to apply a paste made of turmeric, sandalwood, and other ingredients to the couple's body to enhance their skin's radiance and beautification before the wedding day.
The groom and bride's family members, friends, and relatives gather for the ceremony. They apply the paste to the couple's hands, face, and feet, and sometimes to their entire body, while singing and dancing. The ceremony usually takes place at the bride and groom's home or a nearby location, and it is considered a fun-filled event.
The event is seen as a time for joyous celebration, and family members put a lot of efforts into organizing it. Different types of sweets, snacks, and dishes are served during the ceremony, making it a feast for those attending. The ceremony is usually seen as a precursor to the wedding day, and it is an essential part of the pre-wedding customs in South Asian weddings.
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