What is geotargetting?

Geotargeting is the practice of delivering content or advertisements to a specific geographic location. This technology has been used by businesses and individuals for several years now to target their advertising campaigns to specific target audiences based on their location. Based on the IP address of a user, geotargeting allows businesses to deliver customized marketing messages such as discounts or promotions based on their location, language, or other relevant information. Also, geotargeting can help a business create more relevant content and enhance the user experience by providing content that is tailored to their location and interests. This technique is especially useful for businesses working in a specific location or those catering to a specific set of customers.