What is gimbels?

Gimbels was a well-known American department store that was founded in 1842 by Adam Gimbel in Vincennes, Indiana. It eventually moved its headquarters to Milwaukee, Wisconsin, and became one of the largest department store chains in the United States. It expanded to major cities such as New York, Philadelphia, and Pittsburgh. At its peak, the store was a major competitor of Macy’s, particularly known for its flagship store in New York City which was located at Herald Square.

Gimbels was famous for its slogan, "Select, don't settle," and for its commitment to offering a wide array of products at reasonable prices. It was also known for launching the Thanksgiving Day Parade in Philadelphia, which became an annual tradition.

Despite its prominence and expansion throughout the 20th century, Gimbels struggled with financial challenges and shifting market conditions. In 1973, the company was acquired by the British-American Tobacco Company's retail division, and in 1986, its parent company decided to close all Gimbels stores.

The Gimbels brand name is often remembered nostalgically, and it holds an iconic status for those who experienced its heyday. It has also been referenced in popular culture, including films like "Elf," where it was depicted as the department store where Buddy the Elf worked.