What is handbilling?

Handbilling is an advertising technique in which printed materials such as flyers, leaflets, brochures, and coupons are distributed by hand to passersby. This method is commonly used in marketing campaigns for a wide range of products or services. The goal is to target a specific audience in a focused manner, rather than spreading the information to a larger, more diverse group of people. Handbilling can be done on the streets, in public areas, or even at events, festivals, and concerts. The effectiveness of this technique depends on the quality of the handbill design, the location, the timing, and the message conveyed to the audience. It is a low-cost method of advertising and can be targeted specifically to the desired demographic. However, it may produce only a low response rate and is often considered a low-value form of advertising by some businesses.