What is in-house?

"In-house" usually refers to a company or organization's internal team or employees, as opposed to outsourcing work to external contractors or agencies.

In-house teams are responsible for many aspects of a company's operations, such as marketing, finance, human resources, and data analysis. They are often specialized and have a deep understanding of the company's goals, culture, and processes. In-house teams also offer more control and oversight over projects and tend to be more familiar with company-specific processes and protocols.

In-house teams may face challenges such as limited resources, lack of diversity in skills and perspectives, and potential complacency due to being too comfortable in their roles. However, they can also have greater cohesion, collaboration, and continuity compared to outsourced teams.

Overall, the decision to use an in-house team vs. outsourcing depends on various factors such as cost, expertise, and flexibility needed for a particular project or task.