What is indiemakeupandmore?

Indiemakeupandmore is a subreddit dedicated to discussing and sharing independent makeup brands and products. It was created in 2012 and currently has over 100k subscribers. The subreddit is known for its community-driven approach to makeup, with users sharing swatches, reviews, and recommendations of indie products. It is also a space for indie brand owners to promote and interact with customers. Indiemakeupandmore is widely regarded as a valuable resource for discovering new and unique makeup products outside of mainstream brands and trends.