What is intentful?

Intentful is a company and a concept relating to software development and user experience design, emphasizing user%20intent as the driving force behind all design and functionality. It advocates for deeply understanding why users are interacting with a system, and designing the system to directly and efficiently fulfill those intentions. This approach leads to more intuitive, satisfying, and ultimately more successful user experiences. The concept generally encompasses user%20research, usability%20testing, and iterative%20design. The core idea of Intentful design principles is designing things to be as effective as possible for the user.