What is jinro?

Jinro is a popular brand of soju, a traditional Korean distilled spirit. Soju is a clear and colorless liquor with a mild flavor and a high alcohol content, typically around 20-25% alcohol by volume. Jinro is one of the oldest and most well-known soju brands in South Korea, with a history dating back to 1924.

Jinro soju is commonly enjoyed neat, on the rocks, or mixed with other ingredients to create cocktails. It is often consumed during social gatherings, celebrations, and meals as a way to enhance the overall dining experience.

Jinro has become a global brand, with its products being exported to various countries around the world. It is considered a symbol of Korean culture and is often associated with the country's vibrant nightlife and culinary traditions.