What is jnco?

JNCO (Judge None Choose One) is an American jeans brand that gained significant popularity in the 1990s, particularly known for its wide-leg and baggy denim styles. Founded in 1985 by brothers Haim Milo and Jacques Yaakov Revah in Los Angeles, California, JNCO became a symbol of youth and subcultures such as skaters, ravers, and those involved in the alternative music scene.

The brand's signature jeans often featured extreme wide leg openings, with some styles reaching up to 50 inches in diameter. Other distinctive features included bold pocket designs, large stitched logos, and colorful graphics, often involving elaborate embroidery or printed designs.

JNCO's popularity waned in the early 2000s as fashion trends shifted, and the brand struggled to maintain its market presence. Over the years, there were attempts to relaunch the label to capitalize on the nostalgia for 1990s fashion. In 2015, JNCO announced a relaunch with new designs, blending their iconic wide-legged style with modern influences.

Despite these efforts, the brand's reach has remained relatively niche, primarily appealing to those who are nostalgic for 1990s fashion or who are involved in alternative fashion scenes. JNCO continues to be recognized as an iconic part of 1990s youth culture and fashion history.