What is kimoa?

Kimoa is a lifestyle brand founded by two-time Formula 1 World Champion Fernando Alonso. The brand offers a range of products including clothing, accessories, and eyewear inspired by Alonso's passion for racing and outdoor adventures. Kimoa aims to embody a spirit of freedom, individuality, and self-expression, with a focus on high-quality, durable products designed for everyday use. The brand also promotes sustainability and social responsibility through its eco-friendly practices and partnerships with organizations dedicated to environmental conservation.