What is looksmax?

Looksmax is a term used in the incel community to refer to the act of maximizing one's physical appearance in order to attract a romantic partner. This typically involves improving grooming habits, fashion sense, fitness levels, and sometimes undergoing cosmetic procedures.

Some of the common looksmax techniques include weightlifting and bodybuilding to improve muscle mass, following a skincare routine to improve skin texture, getting haircuts and styling hair in a more flattering way, and dressing in well-fitting, stylish clothing.

Many incels believe that looks are the most important factor in attracting a partner, and therefore focus on looksmaxing as a way to improve their chances of finding a romantic partner. Looksmaxing can have positive effects on self-esteem and confidence, but it is important to remember that physical appearance is just one aspect of attraction and a successful relationship.