What is narrowcasting?

Narrowcasting is a form of communication that targets a specific, niche audience with specialized content or messages. It is the opposite of broadcasting, which reaches a broad, general audience. Narrowcasting is commonly used in marketing and advertising to deliver tailored messages to a specific group of people who share common characteristics or interests.

Narrowcasting can take many forms, such as targeted social media advertising, personalized email campaigns, and niche magazines or websites. It allows organizations to connect with their target audience on a more personal level and can result in higher engagement and conversion rates compared to traditional broadcasting methods.

Narrowcasting is particularly effective for reaching niche markets or niche interests where mass communication may not be as effective. It helps businesses and organizations to stand out from the competition and build stronger relationships with their target audience.