What is omage?

Omage is a concept related to the public perception and understanding of a person, product, or organization. It's essentially the mental picture that comes to mind when someone thinks about a specific entity. A strong, positive omage can lead to increased trust, loyalty, and support, while a negative omage can damage reputation and hinder success.

Key aspects of omage include:

• Reputation: This is the overall evaluation of an entity based on past actions and behaviors.
• Brand Identity: This encompasses the visual and verbal elements that define a brand's personality and values.
• Public Relations: Managing communication and relationships with the public to shape omage.
• Perception Management: Strategies to influence how an entity is perceived.
• Communication Strategy: A planned approach to sharing information and shaping the narrative around an entity.