What is personify?

Personify is a software company that provides tools for video conferencing and live streaming events. Its flagship product, Personify Live, uses computer vision and augmented reality to remove the background of a user's webcam feed and replace it with a virtual background, giving the appearance of the person being in a different location or environment.

Personify's technology has been used at major events, such as the Sundance Film Festival, and by companies such as Intel and Microsoft. The company was founded in 2009 and is headquartered in San Francisco, California.