What is placed?

Placed is a performance advertising platform that helps brands connect with customers through location-based advertising. They use consumer location and behavior data to target ads to the right people at the right place and time. Placed's platform combines mobile surveys with its location insights to provide accurate attribution metrics for advertisers. The company was founded in 2011 and acquired by Snap Inc. in 2017. Placed continues to operate as a separate business unit within Snap Inc. and provides insights and measurement for campaigns across various Snap Inc. products, including Snapchat and Bitmoji.