What is ppc?

PPC stands for Pay-Per-Click advertising, a method of digital marketing where businesses pay for each click their ads generate on search engine results pages and other websites.

PPC campaigns typically involve selecting specific keywords that are relevant to the business and creating ads that appear when these keywords are searched. Advertisers set a bid amount for each keyword, and the highest bidder for a particular keyword usually gets their ad displayed first.

PPC advertising platforms include Google AdWords, Bing Ads, and Yahoo Gemini, among others. Advertisers can choose from various ad formats, such as text-based ads, image ads, and video ads.

The success of a PPC campaign depends on several factors, including the relevance of the keywords and ad copy, the landing page experience, and the overall conversion rate. Proper management of ad spend and targeting can maximize the ROI of a PPC campaign.