RTR stands for "Rent the Runway," a fashion rental service that allows customers to rent designer clothing and accessories for special occasions or everyday wear. The company was founded in 2009 by Jennifer Hyman and Jennifer Fleiss, and has since grown to become a popular and highly successful rental service for fashion-conscious individuals.
RTR offers a wide range of clothing items and accessories from top designers, including dresses, gowns, tops, skirts, pants, handbags, jewelry, and more. Customers can browse through the online catalog, select items to rent for a specific period of time, and have them delivered right to their doorstep. Once they are finished with the items, customers simply return them to RTR, where they are cleaned and made ready for the next customer.
Rent the Runway has revolutionized the way people approach fashion, providing a sustainable and affordable alternative to traditional clothing consumption. The company also offers a subscription service called RTR Unlimited, which allows customers to rent a certain number of items each month for a flat fee. This has made high-end fashion more accessible to a wider audience and has paved the way for a more environmentally friendly approach to fashion consumption.
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