Satisfiers are attributes or features of a product or service that meet the basic needs or expectations of customers. They are features that customers expect to be present in a product or service and do not necessarily differentiate one brand from another. Satisfiers can be considered as the baseline for customer satisfaction and are important for building customer loyalty and retaining customers. Examples of satisfiers could be friendly customer service, timely delivery, and good product quality. However, while satisfiers are important, they may not necessarily lead to high levels of customer satisfaction or loyalty. Brands that offer only satisfiers are unlikely to stand out in a crowded marketplace. Therefore, companies should strive to exceed customer expectations by offering differentiators that go beyond just meeting basic needs.
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