Scion was a subsidiary brand of Toyota that was launched in 2003 and discontinued in 2016. The brand was created to attract younger car buyers by offering stylish, affordable, and customizable vehicles.
Scion offered a small lineup of vehicles, including the xA, xB, tC, xD, and FR-S (later rebranded as the Toyota 86). These vehicles were known for their unique designs, modern features, and customizable options.
Despite initially gaining popularity among younger buyers, Scion struggled to maintain sales and market share. In 2016, Toyota made the decision to discontinue the brand and transition some of its models to the Toyota lineup.
Overall, Scion left a lasting impact on the automotive industry by challenging traditional car-buying conventions and appealing to a new generation of drivers.
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