What is sephoria?

Sephoria is a popular beauty and makeup event hosted by Sephora, a multinational beauty retailer. The event features interactive beauty experiences, makeup tutorials, product demonstrations, and the opportunity to shop for new and exclusive products. Sephoria often includes appearances by popular beauty influencers, brand founders, and celebrity makeup artists. The event is typically held in major cities and offers attendees the chance to connect with the beauty community, try out new products, and learn about the latest trends in makeup and skincare.