Shadilay was originally a song by the Italian Italo disco group P.E.P.E., released in 1986. The song gained significant attention online, particularly within certain internet subcultures.
Its revival and notoriety are largely attributed to its association with the Kekistan meme. https://www.wikiwhat.page/kavramlar/Kekistan The imagery on the original record sleeve featured a frog with its eyes closed, which, after being adopted by the alt-right as a symbol, led to connections being drawn between the song and the Pepe the Frog character. https://www.wikiwhat.page/kavramlar/Pepe%20the%20Frog
The connection to Pepe the Frog and the alt-right transformed Shadilay into an anthem for those communities, often used in online forums and social media. This association has made the song and its imagery controversial, due to the association of Pepe the Frog with hate speech.
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