What is sparkle?

Sparkle is a term used to describe a type of visual effect that appears as a series of bright, flickering lights. It is often associated with glitter, shimmer, and shine. Sparkle can refer to a physical property of objects, such as the way that light reflects off of a gemstone, or it can be created through the use of lighting and special effects in films or stage productions. Additionally, sparkle is often associated with happiness, joy, celebration, and optimism. The word is commonly used in marketing and branding to convey a positive and upbeat message.