What is steelbook?

Steelbook is a type of packaging used for home video media such as Blu-ray and DVD discs. It is characterized by its distinctive metal case, usually made of steel, that offers a premium and collectible alternative to standard plastic cases.

The concept of steelbook originated in the late 1990s when a company called Jumbo Steel started producing metal packaging for video games in an effort to create more luxurious and visually appealing products for collectors. Later, other companies adopted the steelbook format for home video releases, and it has since become a popular choice among collectors and enthusiasts.

Steelbooks often feature unique and eye-catching artwork, which can be exclusive to the steelbook release or a variation of the original theatrical poster. The metal casing not only enhances the visual appeal but also provides better protection and durability for the discs compared to standard plastic cases, reducing the risks of damage during handling and transportation.

In addition to the aesthetic appeal, steelbooks may also include bonus content such as behind-the-scenes footage, featurettes, or exclusive collectibles like art cards or booklets. This extra content, along with the limited availability of many steelbook editions, contributes to their desirability and increased market value among collectors.

While steelbooks were initially more commonly associated with video games, they have gained widespread popularity in the home video market. Many major movie studios and distribution companies now release their films in steelbook format alongside traditional plastic cases. Special editions of popular and cult films, as well as limited editions of TV series and box sets, are frequently released as steelbooks to cater to collectors' demand for unique and aesthetically pleasing packaging options.

Overall, steelbooks offer a combination of premium packaging, appealing artwork, durability, and collectibility that make them a sought-after choice for cinephiles and collectors.