What is storification?

Storification is a term used to describe the process of taking an event or series of events and transforming them into a story. This can involve selecting specific details, arranging them in a sequential order, and adding a narrative structure in order to create a coherent and engaging narrative.

Storification is often used in journalism, marketing, and social media to make complex information more understandable and engaging for audiences. It can help to create a sense of connection and emotional resonance with the content, making it more memorable and shareable.

There are various techniques that can be used in storification, such as creating characters, setting scenes, and building suspense. By using these techniques, storytellers can craft compelling narratives that captivate and resonate with their audience.

Overall, storification is a powerful tool for communicating information in a way that is engaging, memorable, and impactful. It allows storytellers to turn factual information into a compelling narrative that can grab the attention of their audience and create a lasting impression.