What is supreme?

Supreme: Streetwear Icon

Supreme is a skateboarding lifestyle brand and clothing company established in New York City in April 1994. It's renowned for its influence in the skateboarding, hip hop, and punk rock cultures, and its limited-edition drops drive immense hype.

• Origins and History: Founded by James Jebbia, Supreme started as a small skate shop catering to the downtown NYC skateboarding scene. It quickly evolved beyond a simple retail store.

• Core Identity: Rooted in skateboarding culture, Supreme's identity revolves around authenticity, exclusivity, and a rebellious attitude. This carefully cultivated image is a key aspect of its success.

• Design and Collaborations: Supreme is known for its iconic box logo and frequently collaborates with artists, photographers, designers, and other brands, creating highly sought-after capsule collections. These collaborations span everything from high fashion (Louis Vuitton) to everyday items (Oreo cookies).

• Limited Releases and "Drops": The brand operates on a "drop" system, releasing limited quantities of new items on specific days. This scarcity creates high demand and contributes to the brand's resale market value.

• Global Presence: While starting in New York, Supreme now has stores in major cities around the world, including Los Angeles, London, Paris, Tokyo, and more. However, its online store remains a crucial channel.

• Cultural Impact: Supreme's influence extends far beyond skateboarding and streetwear, impacting art, design, and popular culture, making it a powerful cultural phenomenon. It frequently uses controversial or subversive imagery.

• Resale Market: The limited availability of Supreme products has created a thriving resale market, where items can be sold for multiples of their original retail price. This drives much of the hype surrounding the brand.