What is supreme?

Sure! The term "Supreme" can refer to a few different things, but one of the most well-known is Supreme, the American clothing and skateboarding lifestyle brand. Here are some key details about Supreme:

1. Founding: Supreme was founded by James Jebbia in 1994 in New York City. Originally, it began as a skate shop and has since grown into a prominent global brand.

2. Products: Supreme is known for its distinctive style that often includes bold graphics and the use of its iconic red-and-white logo. The brand offers a wide range of products, including apparel, skateboards, accessories, and collaborations with other brands and artists.

3. Collaborations: Supreme is famous for its exclusive collaborations with a diverse range of partners. These have included high-end fashion brands like Louis Vuitton, Nike, and The North Face, as well as artists like Takashi Murakami and filmmakers like Martin Scorsese.

4. Limited Releases: One of the reasons Supreme has maintained a high level of desirability is its business model of releasing products in limited quantities. This creates hype and keeps demand high, with many items selling out quickly upon release.

5. Cultural Impact: Supreme has been influential in both streetwear and popular culture. It has a strong following among skaters, musicians, and celebrities, which has helped to popularize the brand worldwide.

6. Retail Locations: The brand has brick-and-mortar stores in major cities such as New York, Los Angeles, London, Paris, and Tokyo. These locations are often spots for loyal customers to line up for product releases.

7. Parent Company: In November 2020, VF Corporation, which owns other brands like The North Face, Vans, and Timberland, acquired Supreme for about $2.1 billion.

Supreme's combination of scarce availability, distinctive branding, and strategic collaborations has firmly established it as a major player in the fashion industry.