What is t.co?

T.co is a URL shortening service owned and operated by Twitter. It is primarily used to shorten links shared on the platform to save space and make them easier to share. When a user clicks on a t.co link, they are redirected to the original, longer URL. T.co links also provide analytics to track link clicks and engagement. T.co is used by millions of Twitter users every day to share links in tweets and direct messages.