What is targeting?

Targeting is a marketing strategy that involves selecting specific segments of the population to focus on with advertising and promotional efforts. By targeting a specific audience, businesses can tailor their messaging and offers to better appeal to their needs, preferences, and behaviors.

There are various methods of targeting available to businesses, including demographic targeting (age, gender, income, education, etc.), psychographic targeting (values, interests, lifestyle, etc.), geographic targeting (location, region, climate, etc.), and behavioral targeting (purchasing history, online browsing habits, etc.).

Targeting allows businesses to more effectively reach and engage with their ideal customers, ultimately increasing the effectiveness and ROI of their marketing efforts. It also helps businesses to avoid wasting resources on individuals who are unlikely to be interested in their products or services.

Overall, targeting is a crucial component of a successful marketing strategy and can help businesses to maximize the impact of their campaigns.