What is thx?

"THX" is primarily known as a quality assurance system for audio and visual reproduction standards in entertainment environments, including cinemas, home theaters, and car audio systems. Here are some key points about THX:

1. Origin: THX was developed by Lucasfilm, the company founded by George Lucas, the creator of "Star Wars". It was established in 1983 to ensure that the audio and visual quality in theaters met high standards, particularly for the release of "Return of the Jedi."

2. Standards and Certification: THX certification covers various components of audio and visual equipment, ensuring that they meet rigorous performance standards. This can include speakers, amplifiers, and displays in cinema and home theater environments. If a product or theater is THX-certified, it has been tested to meet these specific benchmarks.

3. Logo and Recognition: The iconic THX trailer, often played before movies in theaters, is well-known for its "Deep Note" sound, which has become synonymous with high-quality audio experiences.

4. Expansion: While originally focused on cinema sound, THX has branched out into other areas, including home audio systems, car audio, and video game sound design, maintaining its emphasis on preserving the integrity of the sensory experience as the creator intended.

5. Home Theater: THX provides guidelines for creating optimal home theater setups, advising on room design, speaker placement, and acoustic treatments to achieve superior audio and visual performance.

6. Ownership and Development: In recent years, THX has undergone several ownership changes. As of 2016, THX Ltd. was acquired by Razer Inc., a gaming hardware company, which has allowed THX to continue expanding its reach into new technology realms, including virtual reality and augmented reality.

7. THX Spatial Audio: THX has also developed technologies like THX Spatial Audio, which aims to provide a more immersive 3D audio experience, enhancing applications in gaming and virtual environments.

Overall, THX remains a respected name in the industry for its dedication to maintaining a high standard for audio and visual experiences, collaborating with manufacturers and theaters to ensure the best possible delivery of entertainment content.