What is toyotathon?

Toyotathon is an annual sales event held by Toyota dealerships across the United States. It typically takes place during the holiday season, from late November to early January. During Toyotathon, customers can take advantage of special deals and incentives on new Toyota vehicles, including discounts, low financing rates, and lease offers. The event is highly anticipated by car shoppers looking to save money on their next Toyota purchase. Dealerships often ramp up their marketing efforts during Toyotathon, with commercials, social media campaigns, and other promotions to attract customers to their showrooms. It is a popular time for car buyers to take advantage of the year-end sales event and get a great deal on a new Toyota vehicle.