What is transmediality?

Transmediality is a concept that refers to the movement of content across different mediums or platforms. It involves the creation of a story or narrative that is able to exist in multiple forms, such as a book, a film, a video game, or a television series. The idea is that by using multiple media forms, the story is able to reach a larger audience and offer them a more immersive experience.

The concept is not new, as it has been seen in various forms for decades, such as movie adaptations of books, television adaptations of movies, and video game adaptations of movies. The term "transmediality" was first introduced in the early 2000s, when media scholars began to explore the ways in which different media forms can interact and enhance each other.

Transmediality is not limited to storytelling, as it also encompasses marketing and branding strategies. Companies use transmediality to create a cohesive branding approach across various media platforms, such as television commercials, social media campaigns, and print advertisements.

Overall, transmediality underscores the importance of storytelling and engagement in modern media. It allows for the creation of more complex narratives and experiences, and can offer a unique way for audiences to interact with and enjoy content.