What is underoos?

Underoos were a popular brand of children's underwear featuring designs based on popular comic book and cartoon characters. They were primarily marketed towards children aged 4-12.

• Key Features: Underoos were known for their vibrant colors and designs, often featuring iconic characters like Superman, Batman, Wonder%20Woman, and Spider-Man.
• Design: The sets typically included a short-sleeved shirt and briefs, both made from a soft, comfortable material (usually a cotton blend). The idea was to make getting dressed fun for kids and encourage a sense of play and imagination.
• Popularity and History: Underoos were hugely popular in the 1970s and 1980s. They represented a unique blend of practicality and pop culture, tapping into children's love for superheroes and cartoon characters. The brand experienced periods of discontinuation and revival over the years.
• Later Years: While the brand's popularity waned somewhat after its initial heyday, Underoos have been brought back at various times with updated designs and characters to appeal to new generations. Brand%20Revivals have occurred several times, sometimes featuring partnerships with different retailers.