What is unskippable?

Unskippable is a term used in the world of digital advertising, typically referring to video ads that cannot be skipped by viewers. These ads are designed to play in their entirety before the viewer is allowed to access the content they were trying to view.

For advertisers, unskippable ads offer a higher chance of engagement and a longer duration of exposure to their brand or product. However, these ads can also be seen as intrusive and frustrating for viewers who are forced to watch them before accessing the content they actually want.

Platforms like YouTube and Facebook offer advertisers the option to use both skippable and unskippable video ads. However, it's important for advertisers to consider the user experience and balance their desire for exposure with the viewers' need for a positive and seamless experience.