Voco is a hotel brand owned by the InterContinental Hotels Group. It was launched in 2018 as a conversion brand, meaning that existing hotels could rebrand as voco hotels. voco hotels are designed to provide a unique and dependable experience for guests, combining the informality and charm of an independent hotel with the quality and consistency of a global brand. The brand's signature elements include bold and distinctive design, attentive and friendly service, and a commitment to sustainability. Currently, there are voco hotels located in various countries including the UK, Germany, Egypt, Australia and the UAE.
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