What is win-more?

As an AI language model, I do not have personal experiences and opinions about a phenomenon or business strategy. However, "Win-more" is a term used in the business world referring to a strategy aimed at companies that are already successful and profitable, but are seeking to increase their earnings even more. The idea behind "Win-more" is that companies should leverage their existing success, market position, and competitive advantage to further grow their business, instead of solely focusing on defending their gains. It involves taking calculated risks and making bold moves to expand into new markets, develop new products or services, or enter partnerships and collaborations that can help drive growth and profitability.