What is yandex.metrika?

Yandex.Metrica is a web analytics tool offered by Yandex, the largest search engine in Russia and one of the largest in the world. It provides website owners and marketers with detailed insights into how their website is performing and how visitors interact with it.

Some of the features of Yandex.Metrica include:

  1. Real-time analytics: It provides real-time data on the number of visitors, pageviews, and web events on a website.

  2. Visitor behavior tracking: It includes information about which pages visitors visit, how long they stay on each page, and what actions they take.

  3. Conversion tracking: It tracks the conversion of specific goals such as purchasing a product, filling out a form, or subscribing to a service.

  4. Heat maps: It provides visual heat maps that show the most popular areas of each web page that users visit.

  5. Customizable reports: It offers a wide range of customizable reports, allowing website owners to analyze information and optimize their website's performance.

Overall, Yandex.Metrica is a comprehensive website analytics tool that helps website owners and marketers make data-driven decisions to improve the user experience, increase conversions, and grow their businesses.